The dynamics of marketing over the past 20 years have drastically changed. In the modern technologically advanced world, video marketing plays a pivotal role in generating leads and creating brand awareness.
One of the best ways to target potential leads for lawyer video marketing is leveraging social media channels including Facebook, YouTube, Instagram, LinkedIn and Tiktok.
Online FAQ videos are ideal for educating new or prospective clients about complex legal matters.
Good Law Firm Videos Should Be Educative
Law firms can generate leads if their digital marketing strategy is based on education. A law firm can create educational videos in the form of video ads where they can educate about the legal industry, experience with past clients, showcase client testimonials, and showcase law practice.
Need help creating videos for your law firm? A & F Legal Marketing can help. Be it Facebook, Instagram, Tik-tok, we got it all covered. Book a free consultation with our video marketing experts.
What Is Your Audience Looking For When They Watch Your video?
Your video marketing strategy is all about making legal marketing videos, law firm marketing videos, legal videos which are communicating a particular legal matter to your potential clients.
Law Firms Should Be Specific With Their Video Content
Law firm marketing videos should be specific in order to grab potential clients’ attention. One route could be starting a YouTube channel where you can post videos online tailored with the personal background stories.
Additional Techniques Used In Lawyer Video Marketing
Law firms should increase their online engagement via Facebook watch where they create videos that include emotional aspects to develop a strong relation with more clients. First few videos should always be about creating a bond with your potential clients.
Law Firm Videos Should Have A Unique Message
Law firm’s marketing messages should also show the law firm’s unique marketing efforts. This means that you should showcase your past experience and portfolio to attract potential clients.
Why Should You Use Video Marketing for Your Legal Practice in 2022?
Law firms will always benefit from video marketing because it helps increase brand awareness and nourishes the trust level with prospective clients. In 2022, traditional marketing approaches might be less effective, because in this era video content is dominating everything.
What Is A Social Media Lawyer?
Law firms have a department of attorney that specifically deals with internet related cases. To market this department, the marketing strategy of a law firm should be in the shape of ad campaigns where they can share their professional background and generate more leads.
Attorney Video Marketing
Video marketing for attorneys allows you to connect with your law firm and its dedicated law firm lawyers. Video marketing for lawyers increases your website visits because video content tends to give a better conversion rate and gives better overall results compared to direct mail.
Top 4 Marketing Techniques For Lawyer Video Marketing
1. Create High Quality Marketing Videos For Your Homepage
Law firms should know that the content is the king and it will be the key to grab clients attention. The next step would be the video concept which will sustain them. Video marketers should know the quality towards video marketing is essential.
2. Case Study Videos To Build Social Proof
Testimonials play a crucial role towards video marketing for law firms. Law firms should know that a client will feel satisfied knowing the experience of the past clients. Most law firms don’t really emphasise on satisfaction level which is a huge gap towards law firm marketing.
We A & F Legal Marketing can help improve your homepage through designing tailored video content. Book a free consultation with our video marketing experts.
3. Conduct Video Interviews With Lawyers
The best way to generate leads is to develop law firm videos based around lawyers giving short messages to the audience. Simply hire a good video editor whose overall marketing strategy is to get the lawyer’s message out in the world. These types of attorney videos are considered to be a part of branding videos.
This helps the consumer to know what type of a lawyer the law firm is recruiting. Moreover, they can analyse his nature, personality and experience through his representation. This helps clients to make a decision which results in benefiting the law firm.
These interview videos are one of the best approaches towards law firm video marketing.
4.Publish Your Videos To Multiple Platforms
It is best to focus on a few social media platforms such as YouTube, Twitter, Facebook and Instagram. It should be about the quality not the quantity of channels which will help improve your law firm video marketing.
The first targeted platform should be YouTube because it’s really huge:
- It’s the second largest search engine on earth after google.
- Around 1 billion people are using YouTube
- 5 billion YouTube videos are watched everyday.
Facebook can also be the 2nd targeted platform, the reasons are:
- Engagement rate is way higher on Facebook specifically video ads
- The algorithm is designed to promote videos naturally
- Ads with videos are more effective to deliver your message
What Makes A Good Law Firm Video
Understanding Your Audience
To effectively promote your services to your target audience, it’s essential to have a thorough understanding of who they are, as we covered in our article about creating a law firm brand. And when it comes to video marketing, this is especially true.
You must have a good understanding of the types of people who are most likely to become your clients before you even consider making a video to sell your law business. Who lives there? What is their age? What do they do? How much money do they bring in? What morals and beliefs do they uphold?
Spend some time considering these issues and create a profile for your ideal client. You may create a message and video concept that will resonate with your target audience once you’ve identified who they are.
Don’t skip over this first stage in the law firm video marketing guide since having a message that resonates with your audience is the most crucial component of good video marketing.
1. What is your audience looking for when they watch your video?
Your background, where you attended law school, or your motivations for wanting to practice law are unimportant to the audience. It’s possible that they’re looking for details to better comprehend their legal status. Demonstrate to them what it’s like to be in their shoes and why you are the best person to assist them in their legal problem.
2. What goal are you seeking to accomplish from creating a video in the first place?
Probably the main objective of your law firm video marketing is to bring in new clients. If your video receives a million views but none of those people call your business, your campaign was not successful and had a negative return on investment. Give the viewer a reason to call you by adding a catchy call to action at the end of the video.
Don’t Fall Behind Your Competitors
Your competitors are already utilizing the power of video to attract a never-ending stream of new customers. As a matter of fact, 87% of businesses are incorporating videos into their marketing strategies. If you haven’t started creating videos yet, you are undeniably lagging behind.
However, here’s some good news! Merely because your competitors are using video marketing doesn’t necessarily mean that they’re executing it effectively. You still have an opportunity to catch up, and with a well-crafted video marketing plan and professional execution, you can even surpass them and take the lead.
While several law firms include videos in their marketing strategies, only a few utilize them efficiently. Attorneys who attempt to produce their own videos without professional assistance, or those who outsource their video production to subpar companies, run the risk of making significant mistakes in their video marketing approach.
We at A & F Legal Marketing can assist you with legal marketing strategies. Book a free consultation with our video marketing experts.
How To Measure Your Video Marketing Strategy Success?
Like any marketing initiative, you’ll need to degree and examine your outcomes. Then you may take the outcomes and use them to tell any modifications you may want to make.
The first metric you’ll need to degree is the quantity of views. If you aren’t getting any views, then there may be multiple problems.
- Your video isn’t discoverable (that is, you haven’t allotted and promoted it well)
- It’s now no longer exciting or beneficial in your audience
But if you’re getting views and no leads, that’s some other hassle entirely. After all, you need to pressure visitors on your internet site and convert them into paying clients.
We A & F Legal Marketing can assist you with measuring your metrics and help convert clients. Book a free consultation with our video marketing experts.
Does Google Ads Work For Lawyers?
When customers want a lawyer, normally they visit Google first and locate the great one in the area.
Typically they may type in “Lawyer close to me” or “Best Attorney close to me” into the quest query. Google Ads could be capable of targeting those key phrases and feature your advert cause while searchers use them.
That is what’s tremendous about Google Ads, they could assist goal buyers’ intent. This manner of clients are in the technique of creating a buy for a product or service. In this case, it might be your lawyer’s services.
Google ads work on the PPC model (Pay Per Click) meaning you only pay if someone clicks. If your video ads are tailored properly and google ads are used as a marketing tool, eventually you will gain a higher rate of successful leads.